This International Business Manifesto is written with two main beliefs:
- International business development is always easier, faster and cheaper in the long run, if you start off with a solid overall internet marketing strategy which incorporates multicultural marketing, traditional international development best practices and cross cultural communication skills.
- It is possible for all businesses to develop more international sales by creating the appropriate information products and using them in an international front end acquisition strategy.
International Business Development - Easier, Faster, Cheaper
A good overall internet plan needs a combination of skills and strategies:
- Internet marketing
- Cross cultural communication
- Multicultural marketing
- International business development
Use this combination of skills to create a good overall internet marketing plan. It does not matter where your business is along the path to global business development. Proper internet marketing can help you move towards more these global sales.
Easier
You can begin your international business development from where you are now. Internet marketing puts the ball in your hands.
Faster
The ability to do real time tracking of results provides valuable international market research. This helps you get your products ready for international markets faster.
Cheaper
There is no need for heavy international investments to get to know your international markets.
Use online communication platforms to carry out your international marketing. A very large part of your international market research can be carried out online.
Leads To Best International Business Development
Your business can begin international business expansion through export marketing. After further interactive market research you can move onto international marketing.
And you can add offline sales and marketing practices as your business develops and can sustain the costs.
- International Sales For Everyone
Any business can develop sales through the internet. Sometimes businesses will need to fully understand the internet business market before adapting their own mentality to take advantage of this different marketplace.
Even if a business thinks they have nothing that can ever be sold online, every business always has its own expertise. People come online looking for expertise. This creates a vast market for information products of all sorts.
Market Needs Create Information Products
The secret to creating information products to help you capture international leads and sales, is to do the online market research first.
- Choose one country to market to.
- Identify what your international market needs most.
- Plan an information product to give them covering this need.
Information Products Linked To Your Expertise
You want to use your information products with one of three objectives:
- To attract more sales to your domestic products
- To find out how to adapt your domestic product to your foreign market
- To create a new international product range parallel to your domestic products
Information Products Pull Everything Together
Before creating your information product you must be sure to:
- Create it to fill a need in your international market
- Create it with your international business strategy in mind.
- International Sales Strategies
Information products can be used as:
- International lead incentives
- Front end acquisition sales
- A separate sales funnel
International Possibilities
Information products open the door for all types of businesses to:
- Create international online sales
- Acquire a list of international prospects
- Get to know their international markets and determine potential
International Internet Marketing From Any Starting Point
It does not matter where your international business plan is right now. A good international internet marketing plan can get your business moving towards more international sales.
All Market Research
You should always continue to leverage internet marketing to do your own ongoing international market research.
This is not about you looking up information on the internet to see what others have done.
It is about using your website, your blog, your newsletter and all other communication channels to create interactive feedback with your international markets.
Track results.
Look at the results.
Understand them.
Adjust your marketing the more you learn from your market.
Start over.
Use your market research to get started, do preliminary market and product research.
Then continue to refine your research to determine:
- the best format and medium for you international communication
- the best sales pitch for that market and that product
International Communication
Once you know what you want to sell and where to sell it, you can create a customized communication strategy for your target country.
International internet marketing combined with multicultural marketing and cross cultural communication skills will get your sales communication across the distance barriers.
International internet marketing is best mixed with some offline sales and marketing touches within your specific target country. But with a good strategy and planning you can implement offline touches once your international sales can sustain this cost.
This is all about taking action now.
It's about creating a systematic action plan of small steps in a "Ready, Fire, Aim" approach.
And it is about using the knowledge that already exists on how best to get international sales.
Are you committed to speeding up your international sales cycles?
Learn how to combine cross-cultural marketing tools and international sales strategies for faster sales.
Join us on the International Sales Road Map
Would you like to develop your international business?
Are you a beginner at international sales and marketing?
Read the Beginners Guide Discover Your International Business
Cindy King is a Cross-Cultural eMarketer & International Sales Specialist, aligning businesses with different cultures. She has over 25 years field experience in international business development and helps mid-sized business owners create international business development strategies that shorten time to profitability.
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